Internet monitoring tools
October 1, 2008 – 8:31 pmHere’s the Internet monitoring tools list I mentioned in class today.
Research
October 1, 2008 – 4:55 pmBelow is the link to a PDF of the lecture slides for Oct. 1:
You can right-click on the link and save the file to your desktop, then view it, or left-click and it will open in a new window.
Ethics and law
September 24, 2008 – 6:01 pmBelow is the link to a PDF of the lecture slides for Sept. 24:
You can right-click on the link and save the file to your desktop, then view it, or left-click and it will open in a new window.
Change of classroom tonight
September 24, 2008 – 3:31 pmClass:
Remember, as outlined in the course materials, our classroom for this evening is Room 511, not 400.
I’ll see you in a few hours.
Professional codes of ethics
September 20, 2008 – 7:47 amThe letter of agreement I sign with clients includes this paragraph about ethics:
Code of Ethics. Codella Marketing operates under the guidelines as set forth in the Code of Ethics and Statement of Professional Values for the practice of public relations as adopted by the Public Relations Society of America as well as the Code of Ethics for Professional Communicators as outlined by the International Association of Business Communicators.
On Sept. 24, part of our class discussion will be on ethics. Please read and be familiar with the ethics codes adopted by the International Association of Business Communicators and Public Relations Society of America.
Links to the respective codes are below:
Communication, public opinion and management
September 20, 2008 – 7:20 amBelow is the link to a PDF of the lecture slides for Sept. 17:
You can right-click on the link and save the file to your desktop, then view it, or left-click and it will open in a new window.
Strategic public relations planning
September 20, 2008 – 6:44 amThis outline provides one example of how you can structure a strategic public relations plan. (Compare it to Seitel’s outline on page 87.)
Communication models and theories
September 20, 2008 – 6:38 amHawthorne Effect
Note that “Hawthorne” is not the name of a researcher, but of the factory where the effect was first observed and described: the Hawthorne works of the Western Electric Company in Chicago.
One definition of the Hawthorne effect is: An experimental effect in the direction expected but not for the reason expected; i.e. a significant positive effect that turns out to have no causal basis in the theoretical motivation for the intervention, but is apparently due to the effect on the participants of knowing themselves to be studied in connection with the outcomes measured.
Parsons (1974) p.930 defined it as: “Generalizing from the particular situation at Hawthorne, I would define the Hawthorne Effect as the confounding that occurs if experimenters fail to realize how the consequences of subjects’ performance affect what subjects do.”
How social media impacts customer service and brands
September 15, 2008 – 4:42 pmThere’s an issue going on now with Simon Blint, director of visitor relations for the San Francisco Museum of Modern Art, and a photographer he kicked out of the museum.
Read about it here: On A Path Media.
We’ll discuss this together in class on Wednesday, Sept. 17.
The ethics of using Twitter
September 13, 2008 – 3:42 pmA journalist Tweeted updates during a Colorado three year-old’s funeral.
We’ll discuss in class on Sept. 17.
Pre-Assessment worksheet
September 12, 2008 – 1:49 pmHere’s the pre-assessment quiz we took this week.
We’ll see how well you do with these questions at the conclusion of the course.
Good advice for using Facebook appropriately
September 10, 2008 – 10:59 pmThis post provides some excellent guidelines for how to, and how not to, use Facebook.
A call for bloggers
September 10, 2008 – 10:48 pmBy the way, I failed to mention this in class this evening: If any of you are interested in blogging on Blogging Vegas, I’m happy to set you up as a blogger on the network. The site hasn’t received many posts lately and could use the attention. Let me know.
This week’s debate on analyst Jeremiah Owyang’s blog
September 10, 2008 – 10:43 pmAs discussed in class tonight, here’s a link to Jeremiah’s blog posting about start-up companies and PR firms: How PR Can Help Some Startups: Perspective of one Industry Analyst.
What are your thoughts?
PR definitions and functions
September 10, 2008 – 10:40 pmBelow is a link to the lecture presentation for Sept. 10. You can right-click on the link and save the file to your desktop, then view it, or left-click and it will open in a new window.
080910 Lecture | 197kb pdf
Course syllabus
September 8, 2008 – 2:18 pmHere’s the course syllabus for this fall’s Fundamentals of Public Relations course, part of the Certificate in Public Relations Skills from UNLV’s Division of Educational Outreach.
Public Relations Info Night Sept. 4
September 4, 2008 – 5:10 pmInstructors and graduates of UNLV’s Certificate in Public Relations Skills Program will give a presentation and answer questions about the program for persons interested in working in business, government or non-profit public relations.
The Las Vegas Chamber of Commerce will host UNLV’s Public Relations Info Night in its state-of-the-art conference facility at the Chamber’s new offices in Town Square.
The program will include a short presentation about the Chamber and its services, a description of the Certificate in Public Relations Skills Program and brief course overviews offered by each of the instructors.
Date: Sept. 4, 2008
Time: 6 to 8 p.m.
Place: Las Vegas Chamber of Commerce, Town Square, enter through the breezeway next to Fruit & Passions and take the elevator to the third floor
UNLV Certificate in Public Relations Skills online registration
August 18, 2008 – 3:13 pmSummer has just about drawn to a close. It’s hard to know where the time went.
For those of you looking to hone your public relations skills through UNLV’s Certificate in Public Relations Skills program, here are two resources:
- A description of all Certificate in Public Relations Skills courses offered
- A description of the class I’m teaching, Public Relations – Fundamentals
The course begins Sept. 10 in the UNLV Paradise Campus (Room 400) and runs for 9 weeks. Classes are held from 7 to 9 p.m. and the course costs $259.
Registration for Fundamentals of Public Relations course available soon
May 27, 2008 – 2:18 pmFor those of you interested in taking the UNLV Fundamentals of Public Relations course, you’ll need to wait a bit longer for registration to become available.
When the course is open for registration I will post a link to UNLV’s site where you can sign-up.
Announcing the Fundamentals of Public Relations course blog
May 21, 2008 – 11:47 amI’m looking forward to greeting a couple dozen working professionals this fall in the University of Nevada, Las Vegas Fundamentals of Public Relations course.
The class is sponsored by UNLV’s Division of Educational Outreach and is one of the required classes to receive the Division’s Certificate in Public Relations Skills which was created by UNLV faculty member, Dick Benoit, APR.
I was asked by my colleague and friend, Keith Sheldon, ABC, APR if I would consider teaching the course. Keith is moving on after some 30 years of teaching introduction to public relations courses. I am honored to have been selected by Dick Benoit to step into the role Keith Sheldon has so ably occupied and will do my best to fill his shoes.
The purpose for this website is to provide an online vehicle through which communication between instructor, students and others is possible.
Hopefully this site will become a resource for anyone interested in gaining a greater understanding of the fundamental knowledge, skills and abilities required for the effective practice of public relations.
